[customer contact program]

Hello!
I am a Master student from Graduate School at The school of Business, Economics and Law in Gothenburg, Sweden. I am conducting a research on the approach luxury car manufactures take when confirming or welcoming their customers after purchase.
The purpose with this research is to evaluate how manufactures of luxury products confirm or welcome their customers in connection to sales and to identify how this creates value for the costumers.

My questions are:
-Does BMW have any kind of “customer contact programme” that welcomes customers as a new car owners in the US or UK
-If yes, what is this package/programme comprised of?
-Do the packages differ between car models?
-How do they differ?
- Do car retailers and dealerships have the possibility of adding components to your package?
-Is the customer contact programme offered the same worldwide?
I would appreciate your answers

Sincerely,